The KD7 launched the seventh signature Kevin Durant shoe in his MVP season. The campaign spans motion, digital and retail and features a custom transitional visual to convey KD’s impressive array of attacking moves.
Working as part of the in-house team at ManvsMachine, I was involved in the concept, design and build of the KD7 weapons, rigging, animating, rendering and comping clips together. I also worked on the execution of the hi-res print imagery
Design & Direction: ManvsMachine