Nike Air Max 17

Go lighter, Go longer.

A metaphorical exploration of air and the negative space it occupies. The Air Max 2017’s ultralight support and maximum comfort are portrayed through a series of visual metaphors inspired by scenarios encountered on an everyday run.
Working as part of the in-house team at ManvsMachine, I was heavily involved in the research and development of various techniques and simulations used through out the piece. Full project breakdown can be found here.

Design & Direction: ManvsMachine
Client: Nike Europe
Audio: Zelig