The film follows the journey of a thread growing into complex patterns of knit and technology. The branding consolidates this technology across all departments of Nike, creating an identity that will be used across all Flyknit products in the future.
Working as part of the in house team at ManvsMachine as Technical Director, I worked on various tasks including R&D, animation, lighting and rendering. It was a huge team effort and one we are all proud of.
Full project break down can be found here.
Concept, Design & Direction:ManvsMachine
Client: Nike Brand Design